Less passive than Web sites, less private than e-mail, blogs help build a sense of community among supporters, according to campaign aides and outside experts. They give supporters a chance to find and talk to one another. To suggest ideas for the campaign. To express and discuss their opinions. To read more about their candidates than any single newspaper would ever publish. Even, occasionally, to work as an in-house focus group, giving the campaign their opinions on projects.

Add 'Blog' To the Campaign Lexicon -- Washingtonpost.com