How to Win PRWeek Student of the Year Award

When was the last time you got milk? Right. You got the message.

Here is your chance to win:
(a) $5,000 cash, a paid internship with Weber Shandwick, and a paid trip to the annual PRWeek Awards in New York on March 4, 2004, or
(b) $1,000 cash prize and a paid internship with Weber Shandwick

All you have to do is create a new PR strategy to promote flavored milk to the teen market.

Entry deadline: November 21, 2003
Eligibility: any undergraduate student in the US between November 1, 2002 and October 17, 2003 (no restrictions on student's major)
Apply now: Here is the Application Kit [PDF format]

[via PR Week USA]