Monday, September 08, 2003

New books on international PR

Two recent books for students and professionals interested in international public relations:

» Toward the Common Good (Allyn & Bacon), "the first comprehensive discussion and analysis of public relations in emerging democracies by the world's leading scholars in the field," edited by our faculty advisor, Dr. Donn J. Tilson, APR, Fellow PRSA, and by Emmanuel C. Alozie:
Focusing on countries in Latin America, Europe, Africa, and Asia, this text offers both theoretical foundations and practical applications for public relations in a global context. It examines a broad range of public relations practices and institutions within a discussion of history, politics, economics, culture, and communication. The text offers a multicultural approach that includes both well-known scholars and new, alternative voices.

# Introductory essays to each regional section
# Country profiles at the beginning of each chapter
# Key points and discussion questions
# Lists of web sites with additional sources for information on topics and organizations referenced in the chapters.

» The Global Public Relations Handbook (Lawrence Erlbaum Associates), edited by Krishnamurthy Sriramesh and Dejan Vercic:
Each chapter covers the history, development and status of public relations within a specified country or area, and considers the profession in relation to such factors as: the political environment; the level of economic development; the culture; the media environment; and activism. A case study offers insights into the specifics of practice. The second section of the handbook provides a consideration of public relations practice in a global setting, with chapters analyzing the operations of: multinational corporations; foreign governments; international organizations; NGOs; and multinational public relations agencies.


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