Say it in plain English

Bloomberg (thanks to Richard Bailey for this news):

U.K. companies that use clear English when communicating with investors may yield better returns than others that rely on jargon, according to a London-based corporate communications firm.

Clarity Business Solutions in Writing Ltd. is betting on the best communicators in the FTSE 100, by creating an index of the top 10 and buying 1,000 pounds ($1,584) of each one's stock.

"The companies we admire explain their strategies in ways that ordinary people can understand,'' said Clarity's Chief Executive Rupert Morris in an e-mailed statement. "Successful companies use direct and simple language."

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